Core disciplines: Brand strategy, Branding / design, Innovation/NPD/Service Design

Changing the way we eat

Visual Identity - 2D & 3D Packaging - Portolio Strategy & Architecture




Since 2009 Naturya has flourished in the health food market across the UK and Europe, quickly growing into a leading superfood brand. From their offices near Bath, they run their business both ethically and respectfully, sourcing consistently high-quality products at fair, sustainable prices.

To take the brand to the next level, from niche superfood product to everyday lifestyle brand, Naturya turned to FutureBrand for strategic positioning, visual identity and packaging design. FutureBrand and Naturya wanted the brand to feel like it’s for everyone, and to reflect the strategic idea, ‘whatever you do, do it for real’ that showcases the difference that Naturya makes in people’s lives.




‘Whatever you do, do it for real’ provided the creative un-lock for visual identity and packaging. The new design retains the existing bold and navigable colour palette, inspired by the vibrancy of nature, but the additional illustrations add a layer of energy that really celebrates and heroes the quality ingredients, creating a range of packs that are buzzing with life and possibility.

The developed design system means the packs have their own unique identity and personality whilst being part of an exciting and synergistic range.




The new identity will launch over the coming months and is stocked in Sainsbury’s, Waitrose, Whole Foods Market, Planet Organic, Holland & Barrett, Ocado, Tesco, Boots, Superdrug and all good health food stores.

FutureBrand continue to work with Naturya, with a bespoke pop-up retail space coming soon.



"We met with dozens of agencies, a few grasped it but only FutureBrand absolutely got why we do what we do. Their vision, creativity, passion and culture is inspiring. Their work on Naturya reflects all of it and more."

Ben Purcell, CEO, Naturya


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