The School of Life

Core disciplines: Brand strategy, Branded content, Corporate communications


Tweet : Apr 19th 2018 20:30
“The moon and sun are travellers through eternity. Even the years wander on. Whether drifting through life on a boat or climbing toward old age leading a horse, each day is a journey, and the journey itself is home.” - Matsuo Basho
Tweet : Apr 19th 2018 14:03
What is your true self?
Tweet : Apr 19th 2018 11:00
We haven’t got the wrong sort of life; we have the wrong techniques for narrating that life. Master the right ones:
Tweet : Apr 19th 2018 10:30
In Zen aesthetics, the broken pieces of a broken pot should never be tossed away; they should be carefully reassembled using a lacquer inflected with gold. The point is to render the fault lines beautiful and strong. Explore more Eastern Philosophies:
Tweet : Apr 19th 2018 09:30
People-Pleasing: and How to Overcome It: "We can say ‘no’ while indicating that we feel a lot of goodwill; we can say someone is wrong without implying that they are an idiot. We can leave someone, while explaining a relationship's importance." Read more:
Tweet : Apr 18th 2018 20:25
RT @WaterstonesTCR: In the hoooouse! (Or in the mosque / synagogue / church / gurdwara / back garden...) Tonight’s event: @TheSchoolOfLif
Tweet : Apr 18th 2018 09:30
How to Cope with an Avoidant Partner: "Is it really an accident that we are with this distant figure? Or isn’t it in some way satisfying to us as well, allowing us to claim that we want intimacy without having to bear any of its costs?" Read more:
Tweet : Apr 17th 2018 14:13
Your ability to deal with criticism is intrinsically linked to your experiences in childhood. How do you deal with it?
Tweet : Apr 17th 2018 11:30
"Fools have a habit of believing that everything written by a famous author is admirable. For my part I read only to please myself and like only what suits my taste." - Voltaire
Tweet : Apr 17th 2018 10:30
Our essay Why We Hate Cheap Things explores the complex way we behave around having and buying things. It looks at how we can grow disenchanted with our immediate circumstances and pine for what is exotic, costly and out of reach. Learn more:
Tweet : Apr 17th 2018 09:30
An Alternative to Being Controlling: "Attempting to exert excessive control over another person is one of the more disreputable of all contemporary activities. We win only contempt by ordering, declaiming, asking vehemently & stamping our feet" Read more:
Tweet : Apr 16th 2018 11:00
In every instance of bad taste, we’re looking at the over-eager embracing of a good quality – like sweetness, freedom, fun or prosperity – that was once in very short supply. Find out more about bad taste in our class on How Culture Can Change Your Life:
Tweet : Apr 16th 2018 09:30
How to Complain So a Partner Will Listen: "We aren’t in relationships to suffer in silence or fury; we may have come from unhappy muzzled childhoods, but it is the prerogative of adulthood to be able to complain." Read more:
Tweet : Apr 15th 2018 11:30
"Either one lives 'for' politics or one lives 'off' politics." - Max Weber
Tweet : Apr 15th 2018 09:30
Six Works of Art that Could Help you to Live: "What does a psychological therapeutic way of reading art look like? A selection of works suggests the way." Read more:
Tweet : Apr 14th 2018 09:30
Virginia Woolf: "Woolf was probably the best writer in the English language for describing our minds without the jargon of clinical psychology. She envisioned a new form of expression that would focus on how it feels inside to know ourselves." Read more:
Tweet : Apr 13th 2018 11:30
"There is no greatness where there is no simplicity, goodness and truth." - Leo Tolstoy
Tweet : Apr 13th 2018 11:01
There’s a paradox about failure. Most of us believe that in order to be maximally attractive, we should try to be as airbrushed and glossy as we can be. But here’s a strange truth: shiny glossy perfect people are not very attractive. Learn more:
Tweet : Apr 13th 2018 09:30
The Pains of Leadership: "There’s a habit of stressing the benefits and understating the negatives of major developments in life. The risk is that we get disenchanted and panicky when things turn out to be much tougher than we’d anticipated." Read more:
Tweet : Apr 12th 2018 13:58
People-pleasing behavior, while ostensibly pleasant can cause us enormous difficulties, especially in relationships and in love.
Tweet : Apr 12th 2018 12:15
The ordinary has a very bad name. Yet the paradoxical fact about happiness is how often it collects in some unprestigious places: a quiet evening in, supper with an old friend, doing the washing up with a child... Embrace the Ordinary with our Tea Towel:
Tweet : Apr 12th 2018 09:30
How to Be a Man: "For approximately 80 years, the notion of what a man should be has been heavily influenced by the idea of ‘cool’. His essential characteristic is an aura of invulnerability, well handled: without any showing off or bragging." Read more:
Tweet : Apr 11th 2018 11:30
"Death does not concern us, because as long as we exist, death is not here. And when it does come, we no longer exist." - Epictetus
Tweet : Apr 11th 2018 00:30
Handled correctly, a breakdown can be a unique opportunity to learn to get properly well.
Tweet : Apr 10th 2018 12:30
Introducing Eastern and Western Philosophy. In these new card sets essential ideas about love, work, anxiety, self-knowledge and happiness are rescued, highlighted and presented here so they can help us in our daily lives. Shop now:
Tweet : Apr 10th 2018 11:01
Erasmus argues that only God can be perfect. Human beings are by their nature imperfect. To accept this idea is to be modest and properly intelligent: we should stop pretending we can be something we’re not. Learn to gain confidence in yourself this April:
Tweet : Apr 10th 2018 10:30
The generous phrase ‘good enough’ is designed to remind us of the many lesser – yet very real – virtues we already possess, and that our unreal hopes have made us overlook. Celebrate being ‘Good enough’, the grown-up cure for the sickness of idealisation:
Tweet : Apr 10th 2018 09:30
Why Small Pleasures Are a Big Deal: "We are dominated by striving. Restless, we think, is synonymous with success. But, in concerning ourselves with unattainable levels of excellence, we overlook more modest pleasures, closer to home." Read more:
Tweet : Apr 9th 2018 11:30
"Education does not mean teaching people what they do not know. It means teaching them to behave as they do not behave." - John Ruskin
Tweet : Apr 9th 2018 09:30
Six Ideas from Western Philosophy: "Philosophy is a discipline committed to helping us to live wiser and less sorrowful lives. Here are six ideas from its Western branch that can inspire and console." Read more:

Cos Stores - A Thoughtful Guide to Good Gifting
Cos Stores
(Cos Stores)
A Thoughtful Guide to Good Gifting
Branded content, Corporate communications
We partnered with Cos Stores to create a thoughtful guide to good gifting at Christmas
Nov 29th 2017 14:37:03
Dropbox - The Vices and Virtues of Collaboration
The Vices and Virtues of Collaboration
Brand strategy, Branded content, Corporate communications
We looked to the past to help Dropbox explore the future of collaborative work…
Nov 23rd 2017 16:48:48
Citigold - Great Thinkers for Uncertain Times
Great Thinkers for Uncertain Times
Brand strategy, Branded content, Corporate communications
We produced a bespoke book - Great Thinkers for Uncertain Times - for Citigold’s Private Clients
Jul 19th 2017 15:00:50
Airbnb - The Art of Travel
The Art of Travel
Brand strategy
Our philosophical consulting team took a leftfield approach to redefine Airbnb’s market segmentation
May 9th 2017 13:37:07
Pictet - A Philosophy of Sustainability
A Philosophy of Sustainability
Branded content
A film exploring the key ingredients behind Pictet's philosophy of sustainability
Apr 24th 2017 17:12:56

Case studies

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