Core disciplines: Branding / design, Innovation/NPD/Service Design


Tweet : Today about 4 hours ago
Bhavik Joshi takes the stage at #Brandemonium on Oct 3. He'll talk insight mining methods and how to overcome consumers' natural inclinations: "we're conditioned to be polite and considerate," he says. Tickets for @go2brandemonium here:
Tweet : Sep 18th 2018 16:51
#Brandemonium heads for Cincinnati next month. See the full lineup (including our own Bhavik Joshi talking more human insights) and get tickets here:
Tweet : Sep 17th 2018 17:57
Keep hearing about machine learning & AI? Need a primer on how they impact the future of your business? Join @scotsullivan for his #CX keynote, "Beyond Automation," at #AMAIgnite on 9/21, hosted by @AMACincinnati. RSVP —
Tweet : Sep 12th 2018 21:17
It's Bourbon Heritage Month. Our fresh branding for @NewRiff made @MaximMag's edit of 15 must-try bottles. Read (and drink) on: #bourbon #newriff
Tweet : Sep 7th 2018 14:40
Innovation specialist Chris Roberts tried out our Roadblocks to #Innovation card deck with his team: "Our team [was] able to clearly articulate the problems they face... the gamification helps defuse the potential conflict of the topic at hand." Read on:
Tweet : Sep 6th 2018 21:59
"Fast fashion" hit like a lightning bolt in the early-aughts. And now there's talk of "fast beauty." We're helping brands tap it with LPK's #beauty555: a network of 555 influencers and experts that can help you spot trends and claim whitespace to grow:
Tweet : Sep 5th 2018 15:31
Messing with someone's beloved chocolate is serious business. So, how do you evolve an iconic brand story like @milkaofficiel's in the right way? Answers here: #milka #proudpartner
Tweet : Sep 4th 2018 17:44
Shouldn't we experience powerful brand moments in the doctor's office, too? We're helping healthcare brands shift from "improved" patient outcomes to deeply meaningful experiences that drive retention and referral—and it starts with this new tool:
Tweet : Aug 31st 2018 22:20
Is "business storytelling" a paradox? How do we find (and foster) the humanity in commerce? Strategy Director Bhavik Joshi talks to @JonathanCCook in ep 2 of This Human Business. LISTEN — #humanbusiness #insights #podcast
Tweet : Aug 30th 2018 20:11
RT @JonathanCCook: “Consumers are heroes who are on their hero’s journeys, on their respective quests.” - Bhavik Joshi of @LPK Maps of “cus
Tweet : Aug 29th 2018 17:35
Developing great ideas is one thing—but prioritizing the right ones is the real art of #innovation. Try our free tool that helps your fast-track your highest-potential ideas. FREE download:
Tweet : Aug 28th 2018 14:55
2 nonprofits + 13 creative problem-solvers + 24 hours = extraordinary results. Get a full recap of our 5th-annual #LPKDesignBlitz and see a glimpse of the work — #5yearsofblitz #rebrand @hsdgc
Tweet : Aug 27th 2018 22:19
RT @mwintrob: Once again, blown away by the smarts, passion, and endurance of our @LPK teams. Re-imagining the future of two important orga
Tweet : Aug 27th 2018 21:06
@Oprah’s got the pizza slice pull mastered. Proud to see our work with @KraftHeinzCo hitting the frozen pizza aisle — #OThatsGood
Tweet : Aug 24th 2018 19:08
Our creatives are getting extra winks tonight: the 5th-annual #LPKDesignBlitz kicks off tomorrow morning at 9 AM (ET). Follow the overnight action at #5yearsofblitz.
Tweet : Aug 20th 2018 22:15
It's official! Our 2 recipients for this year's #LPKDesignBlitz are: the Hearing Speech & Deaf Center of Greater Cincinnati and The North Fairmount Community Council. It all kicks off 8/25 at 9 AM: #5yearsofblitz #LPKgivesback @hsdcgc
Tweet : Aug 16th 2018 22:20
When it comes to speed, cultural immediacy and "gotta-have-it" appeal, #fashion does it like nobody else. We created a guide to fashion thinking for brands—something we've done for decades—and how you can use it to pack more punch. FREE download here —
Tweet : Aug 14th 2018 18:14
Whether it's a new consumer, category or channel, are there opportunities your business is overlooking? From the archives: @KnewNewNeu's Guide to Graceful Brand Stretch:
Tweet : Aug 10th 2018 16:35
Our parting gift from last night's Innovation Supper Club: Spoken Barrel, strategically designed to lure consumers out of the craft brew aisle & into the wine cellar. Category stretch at its finest. Find the next #LPKSupperClub near you:
Tweet : Aug 8th 2018 14:06
Thanks to everyone who came out for the @IxDA_Cincinnati event last night. Have follow-up questions? Get in touch with @scotsullivan.
Tweet : Aug 8th 2018 14:05
RT @IxDA_Cincinnati: Be transparent with your data - show how you got there. Don’t speak in absolutes @scotsullivan @LPK
Tweet : Aug 7th 2018 16:26
There are good reasons to #rebrand (catch up with your natural evolution; deepen consumer resonance) and then there are bad, hyper-reactive ones. @mwintrob outlines why you should—and why you shouldn't.
Tweet : Aug 6th 2018 21:44
#AI is transforming just about everything we touch as users—and @scotsullivan can give you a thorough lay of the land. There's a few spots left for tomorrow night's event, hosted by @IxDA_Cincinnati. RSVP now:
Tweet : Aug 3rd 2018 17:12
WATCH: The solution to your challenge *might* be machine learning—so how do you know if it's the right avenue? UX Dr. @scotsullivan breaks it down ahead of his @IxDA_Cincinnati talk on Aug 7th:
Tweet : Aug 3rd 2018 14:51
How to drive a more desirable future for your business? "The days of being in the right place at the right time—and that being enough—are fading fast," says @emilystclairjo1. The answer lies in our #primaldesires:
Tweet : Aug 2nd 2018 18:51
The tables are filled and we’re ready to go. #BoldFusion is officially underway. Follow along all afternoon with @HYPECincinnati.
Tweet : Aug 2nd 2018 15:55
Overheard yesterday: what's more important for a brand? Gut instinct or hard proof? We say a strategic mix of both. #whiteboardwednesdays @cakestrizz
Tweet : Aug 1st 2018 18:05
@DavidVolker on LPK's brand revamp for @NewRiff: "They're a company with deep roots, strong values & products with an amazing story. Our evolution of the brand is helping New Riff tell that story more powerfully.” More: #bottledinbond
Tweet : Aug 1st 2018 15:49
After 4 years, it's here: @NewRiff's unique bourbon, bottled in bond without chill filtration. It's the first glimpse at our broader brand refresh for the KY-based distillery. Read on: #newriff #bottledinbond #proudpartner
Tweet : Jul 31st 2018 22:35
We'll drink to that: our friends at @NewRiff are lining the #PurplePeopleBridge with bottles of their brand-new bourbon for the #BigBourbonToast. #proudpartner

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

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