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eatbigfish

Core disciplines: Brand strategy, Innovation/NPD/Service Design

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Tweet : Today about 2 hours ago
'We're trying to normalise the conversation': the UK firms rethinking tampons - via Guardian Small Business Network > https://t.co/9GtDPQykYK https://t.co/bPA80141sv
Tweet : Today about 3 hours ago
What is a challenger brand? > https://t.co/u37FRU2QTn https://t.co/yWwy7seRZL
Tweet : Today about 8 hours ago
6 misconceptions about challenger brands > https://t.co/wvjVRzs7mC https://t.co/AQl75J2Y9v
Tweet : Today about 10 hours ago
CVS bans photo manipulation on its beauty images, will hold other brands to same standard: via @dpreview > https://t.co/645aPyU7An https://t.co/s5btQkF4Ri
Tweet : Today about 11 hours ago
Consumers are choosing purpose-led brands that put people before profit, and rejecting those that don't > https://t.co/igp7kFFf66 https://t.co/ivqKM3vjEN
Tweet : Jan 15th 2018 19:03
How luxury brands are melding stores in China with Chinese tech platforms: via @glossyco > https://t.co/TnRNGqG894 https://t.co/6lFfsS4rSg
Tweet : Jan 15th 2018 17:24
It pays for brands to be dramatic > https://t.co/96mLS5uBEV https://t.co/IlFBWrPOSY
Tweet : Jan 15th 2018 15:02
Financial institutions are have a growing interest in influencer marketing: via @Digiday > https://t.co/stH7fZ9A4Y https://t.co/wwyWdemEGQ
Tweet : Jan 15th 2018 13:00
Why drama is a strategic imperative > https://t.co/YZo6ijz78i https://t.co/JvFYOqoBrE
Tweet : Jan 15th 2018 11:04
'These guys nailed it' - Dan Wieden on A Beautiful Constraint: Get your copy here > https://t.co/QkbackIPd6 https://t.co/aXM9MqVvmN
Tweet : Jan 15th 2018 10:10
Why ‘meaningful Interactions’ should be the currency we all trade in today: via @Adweek > https://t.co/a4Z8uQnJMU https://t.co/xT0FaWbD36
Tweet : Jan 12th 2018 15:03
What's to stop the disrupters becoming the disrupted? > https://t.co/61NpCsc77N https://t.co/MBCAtTmvWN
Tweet : Jan 12th 2018 13:01
'By limiting the number of shoes made Adidas creates a sense of frenzy and desirability that taps into the growing Hype Market' Adidas unlocks Berlin's subway system with loyalty scheme: via .@TheFutureLab > https://t.co/qJf2Hr4IBY https://t.co/nSbfWenPKY
Tweet : Jan 12th 2018 11:10
The Entrepreneurs - Alex Wolpert, Founder of The East London Liquor Company on reviving east London’s lost legacy of distilling - via .@Monocle24 > https://t.co/cIviFmgCiZ https://t.co/wj84zgqU19
Tweet : Jan 12th 2018 09:01
7 ways to build your brand identity > https://t.co/V5CGJoRgt8 https://t.co/kYCllVCt1D
Tweet : Jan 11th 2018 19:03
Understanding the role of technology in marketing: via @TheDrum > https://t.co/IUNAOblDkW https://t.co/Z8mspx4Pwq
Tweet : Jan 11th 2018 17:31
RT @Adweek: Can Diet Coke’s new skinny, rainbow-colored cans attract the young consumers it needs? https://t.co/zqzXsc6KH5 https://t.co/EA7
Tweet : Jan 11th 2018 13:01
What if you could see the future of your business for the next 33 years on a single page? > https://t.co/IvMgQqBqI3 https://t.co/Y7sMFcRm9d
Tweet : Jan 11th 2018 11:04
We recently Interviewed .@TonyChocolonely Head of Marketing in Amsterdam. Tony's aim is to abolish slavery across the cocoa industry, while highlighting how unequal the chocolate category is. New feature coming soon: sign up here > https://t.co/10LqrdlZNe https://t.co/ADDKFEVuL4
Tweet : Jan 11th 2018 09:01
Ikea wants you to pee on this ad: via @Adweek > https://t.co/rTp2K99fE9 https://t.co/pTGmXNxgZs
Tweet : Jan 10th 2018 19:03
Your greatest constraint is your greatest advantage > https://t.co/WmV5TaV6ra https://t.co/wumq74T9Uu
Tweet : Jan 10th 2018 17:24
WTF: What’s the future of business – Why challenging the status quo takes more than a rallying cry : via .@thenextweb > https://t.co/zzfb2am6x7 https://t.co/cYf4uFctE4
Tweet : Jan 10th 2018 13:00
Innocent Drinks experiments with programmatic OOH buying to promote Super Juice range, to target audiences based on geo-location data: via @thedrum > https://t.co/G1fa7wO7Et https://t.co/Mv7aB9qm6q
Tweet : Jan 10th 2018 11:04
Here are five things marketers should know > https://t.co/SoNWUsB9ID https://t.co/SJ8w2E67kC
Tweet : Jan 9th 2018 19:03
Dissecting the Berlin Food Scene: A podcast on Berlin’s advancing gastronomic scene over the last decade - via .@fvonf > https://t.co/AUJtvUulfR https://t.co/h6MIBIF5Yt
Tweet : Jan 9th 2018 17:19
RT @eatbigfish: A packaged goods client has asked for examples of companies who wanted to become challenger brands but failed. Any suggesti
Tweet : Jan 9th 2018 16:03
4 essentials for driving a successful change of strategy: #branding > https://t.co/6DkrW9pK8b https://t.co/s2PadSKdEU
Tweet : Jan 9th 2018 15:01
Brands shift marketing effectiveness focus from justification to learning: via .@MarketingWeekEd > https://t.co/a9LhhqeWBy https://t.co/MTz0uQr03q
Tweet : Jan 9th 2018 13:01
'Tomorrow is created from what we decide to do today' Author and Futurist - Richard Watson > https://t.co/sdXw2Jni4m https://t.co/Gx1Ij5Pxpj
Tweet : Jan 9th 2018 12:00
Thought-starter: How are robots revolutionising travel? Walmart taps into the convenience of text commerce and Toyota offers mobile retail possibilities: via @TheFutureLab > https://t.co/ZZZJbCIRIl? https://t.co/Bpipo7kYJA

The Challenger Project  - Challenger Brand Profile: Comviq
The Challenger Project
(eatbigfish )
Challenger Brand Profile: Comviq
Brand strategy
An interview with the Marketing Manager at Comviq, Lotta Onajin
Mar 22nd 2017 14:42:34
The Challenger Project  - Challenger Brand Profile: Pip & Nut
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Pip & Nut
Brand strategy
An interview with the founder of Pip & Nut, Pip Murray
Mar 22nd 2017 14:37:21
The Challenger Project  - Challenger Brand Profile:
The Challenger Project
(eatbigfish)
Challenger Brand Profile:
Brand strategy
An interview with the co-founder of Our/Vodka, Asa Caap
Feb 15th 2017 10:43:16
The Challenger Project  - Challenger Brand Profile: The Collective
The Challenger Project
(eatbigfish)
Challenger Brand Profile: The Collective
Brand strategy
An interview with the co-founder of The Collective, Amelia Harvey
Nov 17th 2016 13:14:09
The Challenger Project  - Challenger Brand Profile: Sipsmith
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Sipsmith
Brand strategy
An interview with the co-founder of Sipsmith, Fairfax Hall
Oct 14th 2016 11:29:17

Case studies


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